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5d ago
Amazon offers Alexa+ for free on Fire TV devices without Prime subscription
Aug 19, 2026
AI Summary
Amazon has announced that its AI assistant, Alexa+, will be available for free on all compatible Fire TV devices in the U.S., regardless of Prime membership. The update includes features like conversational search, smart home controls, and AI-driven recommendations.
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- Alexa+ will be rolled out for free to all compatible Fire TV devices in the U.S., eliminating the previous $19.99 monthly fee for non-Prime members.
- Users will be automatically upgraded to Alexa+ without needing to download an app or sign up for a subscription.
- Compatible devices include current-generation Fire TV Sticks, Fire TV Cube, Amazon Ember smart TVs, and select smart TVs from Hisense and Panasonic.
- The update reflects a broader trend in the consumer electronics industry to integrate AI services into devices, similar to recent updates from Google and Roku.
- Amazon reports that users of Alexa+ engage in nearly twice as many conversations on Fire TV compared to the original Alexa, indicating a shift in how consumers interact with their TVs.
- Alexa+ allows users to request show suggestions based on themes, age, or popularity, and can also assist in managing smart home devices, such as displaying Ring camera feeds on the TV.
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