AI Summary
Chinese cinemas may soon feature AI agents, karaoke, and coffee shops as part of new guidelines. These regulations aim to diversify cinema experiences by encouraging theaters to offer merchandise, art exhibitions, and cultural events.
- The National Film Administration and the State Administration for Market Regulation issued new guidelines for cinemas in China.
- The guidelines encourage theaters to expand their offerings beyond traditional film screenings.
- Proposed additions include AI agents, karaoke, coffee shops, movie-themed merchandise stores, and licensed products.
- Theaters are also encouraged to host art exhibitions, pop-up shops, and utilize lobbies or unused screening rooms for cultural events and retail activities.
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