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1d ago

Google introduces feature to identify AI-generated ads

Jul 9, 2026
AI Summary

Google is launching a feature that allows users to see if ads were created using AI technology. This initiative aims to enhance transparency for consumers, as AI-generated content can sometimes be misleading.

  • Google is rolling out a feature to disclose when ads are made with AI technology, accessible through the 'My Ad Center' panel on Google Search, YouTube, and Google Discover.
  • The feature aims to help consumers understand the nature of the ads they encounter, especially since AI can create synthetic or altered content.
  • Users will see an option labeled 'how this ad was made,' indicating if AI was involved in the ad's creation.
  • Ads created using Google's generative AI tools will automatically include this disclosure, while advertisers using other methods must manually indicate AI involvement.
  • In some regions, local laws may require additional labeling for AI-generated ads.
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