AI Business
Jun 28, 2026
Many Gen Z homebuyers use AI for research but still prefer realtors for closing
Jun 28, 2026
AI Summary
A study indicates that about one-third of Gen Z has utilized AI tools for homebuying research in the past year. Despite their reliance on technology for initial steps, they still value human expertise during the closing process, highlighting a blend of digital and traditional approaches in real estate transactions.
- A Bank of America Institute study found that approximately one-third of Gen Z has used AI for homebuying research in the last year.
- This trend suggests a generational shift in financial decision-making, with Gen Z being more open to technology compared to older generations.
- AI tools are commonly used by Gen Z for researching homebuying processes, neighborhoods, and property values.
- Jitty, an AI-driven real estate platform, has seen significant growth, particularly among Gen Z and young millennials, with user engagement increasing by 30% to 80% monthly.
- Despite their comfort with AI, more than half of prospective homebuyers prefer human assistance for tours and legal advice during the homebuying process.
- Real estate agents emphasize the importance of human involvement, especially during closing, where coordination with various professionals is necessary.
- The trend of using AI extends beyond homebuying, as Gen Z is also more likely to seek AI for therapy, medical advice, and financial decisions.
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