Meta introduces incognito mode for AI chats in WhatsApp

May 13, 2026

AI Summary

Meta has announced a new incognito mode for conversations with its AI chatbot in WhatsApp, allowing users to engage in private discussions that are not saved and disappear once the chat is closed. This feature aims to enhance user privacy as AI becomes increasingly integrated into personal and sensitive topics.

Meta has added an incognito mode for its AI chatbot in WhatsApp, enabling secure conversations that are not visible to others.
Users can initiate incognito sessions through a new icon in one-on-one chats, with the feature also available in the standalone Meta AI app.
Incognito chats will not be saved and messages will disappear by default when the chat is closed or if the app is exited or the phone is locked.
Alice Newton-Rex, VP of Product at WhatsApp, emphasized the importance of privacy for users discussing sensitive topics with AI.
Meta has been developing secure AI chat features for some time, ensuring they do not compromise end-to-end encryption.
The new incognito mode utilizes Meta's latest Muse Spark model, enhancing the capabilities of previous AI features.
Future features, such as Side Chat, are being developed to allow users to interact with AI privately within group chats.
Other AI platforms, including ChatGPT and Claude, also offer incognito modes, reflecting a growing trend towards privacy in AI interactions.
The introduction of this feature comes amid concerns about the potential legal implications of conversations with AI chatbots.

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Meta introduces incognito mode for AI chats in WhatsApp

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