Meta launches Muse Image AI model to attract advertisers and enhance user engagement

Jul 7, 2026

AI Summary

Meta has introduced Muse Image, an AI model designed for image generation, aiming to draw in creators and advertisers. The model will be accessible for free through various Meta platforms, while power users can subscribe for enhanced features. This move reflects Meta's strategy to diversify revenue sources beyond traditional online advertising.

Meta has launched Muse Image, an AI model for creating images, to attract creators and advertisers.
The model, developed by Meta Superintelligence Labs, is available for free through the Meta AI app, WhatsApp, and Instagram Stories.
Power users can subscribe to new monthly plans for additional features and image generation capabilities.
Muse Image will also support advertisers with tools for generating ad creatives through Meta's Advantage Plus service.
Internal tests indicate Muse Image performs better than Nano Banana 2 but lags behind OpenAI's GPT Image 2 in certain tasks.
Meta aims to reduce reliance on third-party AI models by utilizing its own technology.
An AI video generation model, Muse Video, is expected to be released in the future, with plans for broader availability across Meta's platforms later this year.

metaai image modeladvertisingcreatorsmuse image

Meta launches Muse Image AI model to attract advertisers and enhance user engagement

Related Stories

Satirical Ads Mimic Tech Campaigns in Public Transit

Malaysia's Prime Minister Anwar Ibrahim to Introduce AI Avatar for Public Engagement

Character.AI launches AI-generated microdramas with interactive features for users

JioStar Utilizes AI to Enhance User Engagement in Streaming Services