OpenAI introduces virtual try-on and favorites features in ChatGPT for online shopping

Oct 1, 2026

AI Summary

OpenAI has launched new shopping features in ChatGPT, including a virtual try-on option and a favorites function. These updates aim to enhance the online shopping experience by allowing users to visualize clothing on themselves and save items for later reference.

OpenAI has introduced two new shopping features in ChatGPT: virtual try-on and a favorites function.
The virtual try-on feature allows users to upload a selfie or full-body photo to see how clothing or accessories would look on them.
Users can also upload images of items to try them on virtually.
The favorites function enables users to save products to a Library for future reference.
These features utilize the ChatGPT Images 2.5 model, which improves image quality and reduces generation latency.
ChatGPT can assist users in shopping by suggesting pieces to complete a desired style or finding items worn by celebrities.
OpenAI's move into online shopping comes as AI assistants explore consumer applications, competing with platforms like Pinterest and Google, which have established similar functionalities.

chatgptvirtual try-one-commercefashionuser experience

OpenAI introduces virtual try-on and favorites features in ChatGPT for online shopping

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