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Teen Founder of Cal AI Raises $10 Million for New AI Startup Persona

Oct 8, 2026
AI Summary

Zach Yadegari, the 19-year-old co-founder of Cal AI, has launched a new AI startup named Persona, securing $10 million in funding led by Vine Ventures. Persona aims to provide a personal AI assistant with a focus on user privacy and a wearable device that will be available for purchase soon.

  • Zach Yadegari, co-founder of the calorie tracking app Cal AI, has launched a new startup called Persona.
  • The startup has raised $10 million in funding, with Vine Ventures leading the investment round.
  • Persona is designed as a personal AI assistant, featuring a wearable band priced at $179, which will be available in December.
  • The assistant will not be ambient AI; it will activate via a button or wrist flick, prioritizing user privacy by processing data in the cloud and encrypting it.
  • The startup's business model includes showing ads during shopping research, but the assistant will provide unbiased recommendations based on user preferences.
  • Persona has launched a free beta product that allows users to interact with the assistant through iMessage, attracting a few thousand users and generating significant preorder revenue.
  • The assistant can perform various tasks such as ordering food, booking travel, and answering questions, with plans for future enhancements to make it more proactive.
  • Yadegari previously co-founded Cal AI, which was acquired by MyFitnessPal, and he aims to create a seamless user experience with Persona.
startupfundingpersonal aientrepreneurshipcalorie tracking